Ideas demand multi-disciplinary collaboration to be realized. Our Innovation Lab bridges the gaps between departments, partners, consultants, scientists and experts, and the end customer. We bring amazing people together so that their knowledge is leveraged into insights, energy and momentum that drive fast and significant change.
The power of people
The Innovation Lab is a powerful tool for successful development of your offering. It integrates customer stories, insights and great design concepts to shape solid business cases. Regardless of the market, category or business focus, the Lab brings users, specialists, marketers, stakeholders, designers and experts to innovate together. Based on common understanding of the prerequisites, propositions turn into a business case, and differentiating products and services. All, based on the consumer needs and desires.
Space for minds
Veryday experts facilitate multi-disciplinary teams that work intensively to process and co-analyze insights and their business relevance. Ideas are clustered into concepts that generate specific designs and value based propositions. After analysis and ideation, chosen concepts are quickly brought to life through illustrations, mock ups and prototypes. This inspiring visual data has a ripple effect within the organization as they are presented with their supporting business cases, and key directions and ideas for marketing strategies.
One of the Innovation Lab’s tools is to evaluate concepts with consumers in a “speed dating” setting. This gives us a combination of qualitative and quantitative feedback very quickly. Their input helps us finalize a solid proposition, matching the business case and customer feedback, ready to be brought into final development.
The Innovation Lab is a cost and time efficient method for harnessing new opportunities. New concepts come to life with strong internal support, thanks to a participatory process.
Please contact Marcus Gabrielsson if you want to know more about Innovation Labs.
It’s our job to turn our clients into great innovators. Part of that job is to support their own innovation teams and make sure their initiatives are realizable across the whole organization. We do this by helping our clients develop excellent internal structures and processes for innovation and design.
Supporting innovation initiatives
Over the years, we’ve guided all kinds of clients in developing design and innovation processes and frameworks for critical decision-making. Our methods and tools have a proven track record of successful results. We also often plan and facilitate innovation workshops with leading global brands, or perform design audits to test the temperature of innovation within organizations. Whether it’s for a Fortune 100 giant, or a young and energetic start up, we know how to help organizations improve their success ratio by bringing innovation to life, from the inside out, from concept development to implementation.
Balancing innovation and efficiency
Most organizations are expected to create innovative, value-adding solutions without taking too many risks. We help our clients apply an experimental and exploratory approach that involves the right people in the organization at the right time. Our process creates an open culture where innovation can thrive. We teach our clients how to achieve stronger results through more creative and effective ways of working. This guides internal implementation of all kinds, from launching a total experience offering, a new business model or a smart function on a new product.
Please contact Malin Orebäck if you want to know more about Fuelling Innovation.
Opportunity mapping helps our clients gain a fresh perspective on the potential opportunities that lie ahead. Deep insights about customer behavior and their drivers, market data and trend forecasting reports provide a rich backdrop from which a Visual Opportunity Map can be created. This is a powerful tool to help our clients set a roadmap to the future.
Exploring the unknown
We have the tools and techniques to uncover unmet customer needs. By combining customer insights with an analysis of key stakeholders, megatrends and a market analysis, we develop and visualize the entire eco-system of a product or service offering. The visualization clarifies the connections, dependencies, gaps, and missing links. New opportunities emerge from a new perspective that goes far beyond the obvious.
Combining internal knowledge and new insights
Our teams work with our clients’ own strategic material, in combination with materials generated by Veryday based on our People Insight methods, such as deep consumer insights, competitor analysis, new segmentation models and key industry and social trends. Opportunities derived from genuine consumer needs and drivers are more innovative, and have a higher potential to add value and be successful in the market.
A tool for multi-disciplinary in-house innovation
The Visual Opportunity Map can be used as a tool to fuel discussions, provoke reactions, benchmark corporate strategies, test ideas and prototype solutions. Our iterative approach using mock-ups and prototypes facilitates a quick, experimental process. Ideas, based on informed insights, can be explored quickly and evaluated from multiple perspectives, saving both time and money. Opportunity Mapping can also be used for portfolio development, creating smarter market segmentation models and mapping the potential of the brand.
Please contact Malin Orebäck if you want to know more about Opportunity Mapping.