As people interact more with brands through a multitude of digital touch-points, these interactions need to become an integrated part of the overall brand experience. We design seamless user experiences across mobile, web, devices and other experience environments. Our solutions are ecosystems that provide added value to customers and businesses alike.
People-driven digital design
The boundaries between products and services, and between physical and digital experiences, are becoming increasingly blurred. This has a profound impact on how we innovate. Companies need to understand people’s real world behavior, as well as what technology can do, to be able to provide worthwhile experiences that drive their business.
Using our unique People Insight methods, we design usable and engaging digital interactions that are integrated into the overall brand experience, making the total offering more desirable, differentiating and competitive.
A holistic approach
We design seamless experiences by mapping out user scenarios, defining the information architecture, and designing attractive and user-friendly interactions across all user interfaces. We work across various hardware and software platforms, continuously prototyping and testing our concepts with real users throughout our process. And we work hard to protect the integrity of the customer value proposition during implementation and launch.
In short, we turn complex into understandable, complicated into easy to use, and bothersome into enjoyable – for fast moving consumer brands, medical devices, mobile applications, public services, financial services and professional tools, to mention a few.
Please contact Lennart Andersson if you want to know more about Digital Experience.
Exceptional product design has the power to create intelligent solutions that increase the quality of everyday life. Our talented product designers help our clients transform brand values into tangible user benefits. They know how to make complex products intuitive, efficient and easy to use, as well as very appealing, meaningful and exciting.
The science of magic
Creating truly innovative products needs a combination of science and magic. Product design is creative, but it is also based on an analytical process that defines the multi-faceted characteristics of a product. Design talent is crucial when it comes to making products and technologies accessible, attractive and successful out in the market.
At Veryday, we get deeply involved with our clients and their business. This way we gain the knowledge that is key to shape the overall direction of our concept development work into successful business cases. We know how to identify the concepts that have business relevance and create value for the end user.
Designing exceptional things
Our creative product designers have unique experience which results in exceptional product design. They know how to apply user insights and work side by side with Design Researchers and Human Factors specialists. People Insight methods help them to turn tacit knowledge and emotions into intelligent and innovative solutions. It is this combination of science and magic that makes brands come alive. And that’s why our design is not only known for winning awards, but also for changing industries and creating new paradigms.
Please contact Niclas Andersson if you want to know more about our Product Design.
What are the hurdles when finding something at the pharmacy or buying a dishwasher on the web? A great service solution is delightful and effortless, and seamlessly connects all digital and physical touch points. To be successful, organizations need to design for the total user experience. We can help you design and deliver a great experience, that is more efficient and accessible. That’s what service design is all about.
People-driven Service Innovation
A great service ecosystem is always designed from the perspective of the end customer. Numbers on a spreadsheet and technological possibilities are, of course, important when we get to strategic choices and ability to implement. But to find valuable future differentiation, always start with the end user.
Tailor-made co-creative processes
We tailor make the process to a perfect fit for our client’s organization and prerequisites. A typical service design project starts by developing an Emotional Journey Map and engages end customers. Based on these insights, we start an iterative process where we develop concepts that we test, using role plays, wireframes and mock ups as tools for co-creation. The ability to test and prototype concepts together with stakeholders, early on in the process can save both time and money.
Designing a total user experience
A close collaboration with our clients is central in service design projects so we encourage them to set up an Innovation Lab. It’s a powerful method for co-creation and involvement between different stakeholders within the project, including both end-users and key functions within an organization. Our tools and methods help us deliver a truly integrated total experience across digital and physical touch-points and service ecosystems.
The best way to get started
Are you curious about service design? Here are three suggestions on how to get started:
Understand service design as a new way of thinking and methodology:
-Veryday’s service design experts present the seminar “Introduction to Service Design”
-Learn more in the whitepaper “A new collaborative approach to innovation”
Identify the readiness of your organization and map future opportunities:
-Customer Insight Audit
-Opportunity Think Tank
Create a pilot project to solve a concrete problem; get immediate results and test the service design approach:
-Service Design Test Drive Project
Please contact Stefan Moritz if you want to know more about service design.